© stefanamer | Thinkstock.com

PCT’s fourth annual Million-Dollar Club Virtual Conference, sponsored by Atlanta-based Arrow Exterminators, will focus on business development/growth initiatives specifically for pest management companies in the $500,000 to $2 million range. Companies in this range face a variety of unique issues as they approach and move past the million-dollar mark. The purpose of the webinar is to provide educational content focused specifically on firms approaching this revenue achievement. The virtual conference will provide insights to these firms so they can grow their business and reach the next milestone as quickly and efficiently as possible.

Although the half-day event is open to companies of any size, those in the million-dollar range will reap the most benefits as the sessions and speakers are focused specifically on the opportunities and challenges for these firms.

“We’re excited about our fourth Million-Dollar Club virtual conference,” said PCT Publisher Dan Moreland. “This year all of the speakers will be representatives of Arrow Exterminators, the industry’s sixth-largest company. We think Arrow’s speakers will do an excellent job reviewing with PMPs their take on some of the industry’s most timely issues.”

Topics include:

Manage What You Can Measure: Beyond QuickBooks

Metrics, metrics, metrics. Managers love measuring but do you know the best way to use your company’s data? What are the numbers you should focus on in 2017 to make sure your 2018 is successful? Learn how to use data and reports that you already have to increase sales and revenues for your pest management firm.

Marketing on a Shoestring

Growing companies don’t necessarily have growing budgets for marketing. Get ready for practical tips on securing referrals, increasing your word-of-mouth recommendations, implementing grassroots marketing efforts, engaging in public relations efforts, determining local events to sponsor, cloverleafing and more! 

How to Build Value in Your Company

Do you know there is more than one way to build value in your company? Which way is best for you? This session is devoted to breaking down two distinct growth strategies: building value in a sustainable, long-term way and growing quickly.

Best Hiring Practices

Virtually every company says it’s their people that make them succeed. But do they treat these valuable assets correctly? In this presentation you’ll learn ideas to ensure your staff is recruiting, interviewing and retaining the right way.

Building a Company Culture

This session will discuss the best ways to take care of team members, the benefits employees most highly value, and tips for keeping both rookie and long-term employees engaged.