Dave Poling

BASF Professional & Specialty Solutions is pleased to sponsor PCT’s “State of the Termite Market” report. This annual supplement, based on a survey of PMPs throughout North America, features PMP interviews, market analysis and industry data designed to prepare pest management professionals for the coming termite season.

Termites are among the most destructive pests encountered by PMPs, causing more than $5 billion in property damage annually in the U.S. alone. BASF is leading the fight against termites with best-in-class termiticides, as well as technologically advanced injection, monitoring and baiting systems. Our innovative termite control solutions are designed to provide enhanced profitability and business flexibility for a wide variety of situations and environments.

As a world leader in termite control, we’re proud of the 20-year history of our groundbreaking Termidor® product line, the gold standard of the industry. The latest addition to the Termidor® family of products is the Termidor® HP II High Precision Injection System, a revolutionary new technology that eliminates the need for trenching and rodding.* With its onboard computer, this advanced technology creates an exact finished dilution, which is then injected into the ground. The result is an accurate, uniform zone of treatment, protected by the full strength of Termidor® termiticide.

If termite baiting is your preference, BASF has you covered there as well. Trelona® ATBS Advance® Termite Bait System (ATBS) features the active ingredient, Novaluron, which achieves ongoing structural protection through colony elimination. Its superior station design promotes faster hits and sustained consumption. In addition, an annual inspection label means year-round protection, freeing your business to operate even more efficiently and cost-effectively.

PMPs are also providing peace of mind to customers by offering termite monitoring services. To address this growing trend, BASF’s Advance® Termite Monitoring System provides 24/7 monitoring both before and after home construction, all with no disruption to the customer’s landscape. And every BASF termite control solution comes with superior customer support, including web-based training, consumer advertising, marketing support and more. It all adds up to a business partner that is singularly focused on your company’s success this coming termite season.

Bolstered by a healthy economy and a strong housing market, 58 percent of respondents to the PCT survey expect their termite revenue to increase in 2020. We’re also optimistic about the coming year because we know PMPs are dedicated to providing the highest quality termite control services possible, utilizing the latest termite technology from BASF, your partner in pest control.

Dave Poling

Manager, Regional Marketing
BASF Professional & Specialty Solutions

*In most situations.